Dbm is a programmatic advertising platform that provides advertisers with access to display, video, mobile, and native advertising inventory across multiple devices and formats.
- Dbm was founded in 2006 as an online advertising exchange called Invite Media.
- Google acquired the company in 2010 and rebranded it as DoubleClick Bid Manager (DBM) in 2013.
- In 2018, Google announced that it would be merging DoubleClick Bid Manager with its other advertising technology to create a single platform called Google Marketing Platform.
The Trade Desk is a demand-side platform (DSP) that provides advertisers with programmatic access to display, video, mobile, and native advertising inventory across multiple devices and formats.
MediaMath is a programmatic advertising platform that provides advertisers with access to display, video, mobile, and native advertising inventory across multiple devices and formats.
Amazon Advertising is the advertising arm of Amazon.com that allows advertisers to promote their products and services across Amazon properties, including Amazon.com, IMDb, and Twitch.
DBM is a demand-side platform (DSP) that provides advertisers with programmatic access to display, video, mobile, and native advertising inventory across multiple devices and formats.
DBM stands for DoubleClick Bid Manager, which is a programmatic advertising platform that provides advertisers with access to display, video, mobile, and native advertising inventory across multiple devices and formats.
To use DBM, you first need to create an account on the platform. Once you have an account, you can use DBM to create and manage programmatic ad campaigns for your business.
DBM provides access to a variety of ad inventory across display, video, mobile, and native formats. This includes inventory on Google's own properties as well as third-party websites and apps.
The cost of using DBM depends on a variety of factors, including the types of ad inventory you're buying, the competition for that inventory, and the bidding strategy you're using. DBM operates on a programmatic buying model, which means that bids are placed in real time and advertisers pay for ad impressions on a CPM basis.
DBM is one of several programmatic advertising platforms available for advertisers. Other popular platforms include The Trade Desk and MediaMath. The main differences between these platforms lie in the types of ad inventory available, the targeting options, and the bidding strategies available. Advertisers should evaluate each platform based on their specific advertising goals and budget to determine which one is the best fit for their business.