Joico is a professional haircare brand that creates a range of high-performance products to help nourish, protect and style hair. The brand's philosophy is focused on healthy hair, offering collections of products that cater to different hair types and concerns.
Joico was founded in 1975 by Sara Jones and her husband, a chemist
The brand was originally called Joico Laboratories and created haircare products for salon professionals
In 2001, Joico was bought by Shiseido, a Japanese beauty company
Today, Joico is sold in over 65 countries worldwide and has won numerous awards for its innovative products and formulas
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K-PAK is Joico's signature collection that offers a range of products for damaged hair. The formulations help to rebuild and strengthen hair, while adding shine and moisture.
The Color Balance collection is designed to protect and enhance color-treated hair. The products help to prevent fading, while adding shine and vibrancy to colored hair.
The Body Luxe collection is designed to add volume and body to fine, limp hair. The products help to lift and plump hair, while adding shine and moisture.
Yes, Joico is a professional haircare brand that provides high-quality products for different hair types and concerns. The brand is known for its innovative formulas and uses high-quality ingredients to provide healthy hair solutions for consumers.
Joico products can be purchased from a variety of stores, including salons, beauty supply stores, and online retailers like Amazon and Ulta Beauty.
The K-PAK collection is designed specifically for damaged hair and contains formulas that help to rebuild and strengthen hair, while adding shine and moisture. Other products that are great for damaged hair include the Defy Damage range and the Moisture Recovery collection.
Some Joico products are sulfate-free, such as those in the Color Balance range. However, not all Joico products are sulfate-free, so it's important to read the ingredients list before purchasing.
No, Joico is a cruelty-free brand and does not test on animals. The brand is also vegan-friendly and has a range of vegan haircare products.